Branding: Fetch Robotics
Even though Fetch’s business strategy was to focus on Autonomous Mobile Robots (AMRs), in the beginning, we believed the mobile manipulator was a viable product. As you see here, a robotic arm heavily influenced the design of the logo.
Since Fetch’s logo represents our mobile manipulator, we wanted it to appear as if it was grasping the ‘f’ in Fetch. This characteristic is common with all of Fetch’s logo.
The FetchCore logo represents Fetch’s cloud-based robot fleet-management application. Fetch’s strength is the ability to build maps and navigate large facilities quickly.
The Fetch Cloud Robotics Platform logo represents the culmination of Fetch’s cloud-based software, the services Fetch provides, and the Autonomous Mobile Robots (AMRs).
Marketing: Solution Brochures
Exhibit Design: Trade Show Booth (40 ft. x 20 ft.)
To achieve a flawless demo, robots require a large open area free from humans. We designed a perimeter wall with few openings to help control the foot traffic and to provide a recognizable barrier to coral the robots. Since we are a robotics company, I wanted the booth to appear that we are in-fact a tech company rather than a material handling and logistics company, so we kept the booth clean and modern. This booth pictured below is Fetch’s 40 ft. x 20 ft. booth (2017 & 2018). We expanded the booth in 2019 to 50 ft. x 20 ft.
